The Deep Dive

Today in class we watched The Deep Dive. It was about an organization, IDEO, who redesigned the everyday shopping cart. I thought they did a great job not throwing out any ideas they thought were a little crazy, they welcomed all ideas because they believed that all ideas can branch off into something great. They designed a cart with a innovative child seat where the handle to the cart flips over them acting as a seat belt. The "basket" is made out of multiple smaller, removable hand baskets which can be removed making it easier to grab items. One of the last cool addition was the hooks on the interior frame of then cart, they are made so you can hang your bags on them without stacking them in a basket. Overall it was a very creative idea for  a cart.